SMART TEXTILES IN SILVER ECONOMY

May 31, 2019 htbadmin

SMART TEXTILES IN SILVER ECONOMY

SMART TEXTILES IN SILVER ECONOMY:
USER FRIENDLY WELLNESS AND SMART TEXTILE PRODUCTS FOR THE 50+ PEOPLE


R&D program Smart Textiles in Silver Economy has got a positive financing decision from Business Finland for developing products and services for the needs of the older generation. The program is led by University of Jyväskylä, and the business network is coordinated by the platform and commercialization company Happy Textiles.


Smart Textiles in Silver Economy program combines two significant and timely consumer market phenomena: the rapidly growing older population and personal, data-based wellness services. The target is to build an R&D network specialized in user friendly wellness and smart textile products for the aging population. The Finland based know-how network to be built for this growth market can reach the new business potential of 100 billion euros for Finnish companies.

 

 

The program studies the most relevant and advanced body measuring technologies for the aging population and how to utilize them in versatile wellbeing products and services. The themes of the project are body measuring technologies, sports and wellbeing services, wearable electronics, clothing and accessories.


“We are very satisfied with the positive financing decision, since the project fits so well the operations of our sports technology unit. We are eager to get the project going!”, comments Vesa Linnamo, professor of sports and wellbeing technology in University of Jyväskylä, and the leader of the Co-Creation program.

Smart textiles platform company Happy Textiles operates as the commercial coordinator in the program and is responsible for e.g. market research and company network building. The Chairman of the Board, Jorma Kallio, an experienced business man in the wearable electronics and measuring technology sector, is leading the program at Happy Textiles:

“Mastering user experience and user friendliness is especially important in products and services targeted for the aging population. It is fantastic that we at Happy Textiles can be part of creating and commercializing innovations in this field and getting them available for consumers.”

The core group behind the program consists of the VTT Technical Research Center of Finland, Centre for Measurement and Information Systems (CEMIS) education center from Northern Finland and measuring technology company Ain1, in addition to University of Jyväskylä and Happy Textiles.

The program is started with the Co-Creation phase instrument of Business Finland. This phase is preparing the company collaboration and research for the wider, several years of Co-Innovation phase.

There will be information and workshop events for companies and scientists during the summer and fall 2019. The first information session will be held on Monday June 10th at 13-14 o’clock in Kaapelitehdas, Helsinki. Attendance is kindly asked to be sent to info@happytextiles.fi by June 7th.

Further information:

Vesa Linnamo, University of Jyväskylä

+358 405044800, vesa.linnamo@jyu.fi

 

Jorma Kallio, Chairman of the Board,

Happy Textiles

+358 400 542 999  jorma.kallio@jeele.com

 

Sini Saalasti, CEO,

Happy Textiles

+358 40 503 2874 sini.saalasti@happytextiles.fi

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